Every Assist Counts™

Helping to build a more equitable and inclusive future for hockey in Canada. Helping to build a more equitable and inclusive future for hockey in Canada.

Kruger is committed to supporting the families and communities we serve, and strengthening inclusiveness and diversity within them. Yet many Canadian families are under-represented in the sport of hockey, which is why we created the Second Assist.

The $50,000 grant will be awarded to one of the 15 selected Big Assist hockey association recipients to help bring diversity, equity and inclusion into their community. The association will be chosen based on their plan to create opportunities and encourage ALL Canadians to participate in the game.

When it comes to helping Canadian kids enjoy equal opportunity to achieve their hockey goals, every assist counts. On and off the ice.

Second Assist 2022 Recipient Announcement

Watch the announcement of our Second Assist Recipient on TSN. Thank-you to all the hockey associations who participated and congratulations to our winner!

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