Helping to build a more equitable and inclusive future for hockey in Canada. Helping to build a more equitable and inclusive future for hockey in Canada.

Kruger Products is committed to supporting the families and communities we serve and strengthening inclusiveness and diversity within them. Yet many Canadian families are under-represented in the sport of hockey, which is why we created the Second Assist.

The $50,000 grant will be awarded to one of the 6 selected Big Assist hockey association recipients to help bring diversity, equity and inclusion into their community. The association will be chosen based on their plan to create opportunities and encourage ALL Canadians to participate in the game.

When it comes to helping Canadian kids enjoy equal opportunity to achieve their hockey goals, every assist counts. On and off the ice.

The Second Assist Program Timing

Kruger Big Assist Nomination Close: March 12, 2023

Submission Close

March 12, 2023

Judging: March 13-17, 2023

Judging

March 13-17, 2023

Winner announced: February 16-22, 2023

Winner announced

March 20-24, 2023

Every Assist Counts™